Because having a website is so critical to the success of the business, it is important to have a website that is not only user-friendly and contains creative content, but also is secure and safe for users from all over the world. From having an SSL Certificate to including a Search box, look to design the perfect website by avoiding these common mistakes.
1. Why do I need an SSL Certificate?
If your business specializes in e-commerce or stores consumer credit card information, it is imperative that your website has an SSL Certificate to protect the identity and other valuable information belonging to your customers. Given that it is your company’s responsibility to safeguard consumer information the best way to ensure their security is to use an SSL Certificate. Essentially, an SSL Certificate provides encryption of your customer’s sensitive information including their name, contact information and credit card numbers. In addition, having an SSL Certificate and being able to advertise it to your potential customers may make you more appealing and trustworthy to do business with then any competitors that do not use these available safeguards. Find out more about SSL Certificates from Thawte.
SSL Certificate
However, with so many different companies offering SSL Certification it can be a challenge to find the best one. Make sure you find the right SSL Certificate for your enterprise.
2. Not Targeting the Right Audience:
Because marketing is an expensive component of any company’s budget, it is important to spend it on the right audience. For example, a law firm specializing in criminal defense will not want to advertise or market towards individuals interested in getting a divorce. Prior to creating the website, know who the target for the product or service being offered is and market to them. For more tips and information regarding how to cater your website to potential audiences check out the advice offered in this article from LinkedIn.
3. Not Making a User-Friendly Website:
Given that not everyone is a tech genius it is important to make sure your website is usable by the masses. If a person has to spend time learning how to use the features of the website or deciphering where information is located they will move on to a competitor.
4. Boring or Non-Relevant Content:
It is better to put no content on page then to put information on the website that is not important or is trivial to your site’s purpose. Not only will this confuse visitors who expected to receive information about your business, but also it may make your website appear unreliable, old or not trustworthy. By the same token, be original with the information presented. Visitors prefer fresh content that is not stale and will capture their interest.
5. Poor Navigation:
If including links to other websites, images or videos be sure these aspects work before going live with the site. Once the website has been designed consider running a trial period where you ask people not associated with the content or the company to browse their website and give feedback. If they inform you that links do not work or that it is difficult to go from one page to the next, then go back to the drawing board.