If you’re going to keep up with your business competitors, you need to have a strong online presence. While some people think promoting their business on the Internet is only useful if they sell their products online, using affordable digital marketing in Brighton as part of your strategy can help grow your local business as well. Here are five marketing strategies that can help you increase your company’s profitability.
A Great Website
The focus of your online presence is going to be your company’s website, whether you sell your products online or not. In order for your website to be effective, it needs to look professional, be easy to navigate and contain content that engages web visitors. The design should be simple and clean so visitors can easily find the information they are seeking.
Local Search Optimisation
Your company’s website needs to be optimised for local searches to help make it easier to find a business in Brighton when visiting for the weekend. Your business should be listed on local search directories with the business name, address, and phone number easy to find and correctly listed. To help searchers find your site, the content on it should be optimised with the keywords they would use in their searches to find companies selling products and services they want.
Utilise Email Marketing
Email marketing is still an effective tool for keeping in touch with your customer base and attracting new customers. Personalise the emails you send out by addressing them with the first names of your clients or potential clients. If you have a large email list, make it easier to manage by creating groups of people with similar interests or who are in similar industries.
Create a Pp
With more people than ever using mobile devices to search for the products and services they want, you should consider creating an app for mobile users to download. The app can contain up-to-date information about your company, be used to promote discounts on a Brighton seaside holiday, or help customers order products online so they can pick them up at your shop. Creating an app for your customers can put you way ahead of your competition.
Utilise Social Media
If your business is not very active on social media sites like Facebook, Twitter, or Pinterest, you should create accounts and start making them a part of your digital marketing plan. Most of these sites are free to use and they can help you keep up with your larger competitors by helping you build relationships with your customer base. Respond to their inquiries, criticisms or complements promptly, and professionally, and use social media to offer discounts on your products or services.
There are several other ways you can attract more customers to your business with your online presence. However, start with these using these five strategies to grow your Brighton business. Speak with a digital marketing company to learn how to use these and other strategies to find the customers you need to make your business profitable.